THE PROBLEM
How it looked before
Organic search was the highest-intent channel available to them, but producing consistent, well-optimised content required either an in-house writer or an expensive agency retainer.
WHAT WE BUILT
The solution
- Automated content engine working from a managed topic backlog
- Search-optimised articles published directly into the live site through the CMS
- Team notifications on every publish
- High-intent landing pages targeting specific product categories
- Website rebuilt from the ground up with an integrated multi-step price estimator
WORTH KNOWING
Any business dependent on inbound search has this problem, and the ROI argument is straightforward: compare the build cost against a year of agency retainer or a full-time content hire.